soundlounge blog

inspired by sound – read, enjoy, disagree

A sound branding idea that leaves a bad taste…

Posted by on Oct 30, 2014 in Brand Sound, brands and bands, brands and music, Music, Sound of the Brand, Uncategorized | 0 comments

soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a brands attributes. Reading through this latest article on ‘sound seasoning’ in Business Insider dated 28th October 2014, I actually did have to check the date to make sure it wasn’t 1st April! Based on genuine research by...

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Sync at the Awards

Posted by on Sep 19, 2014 in Ad Music, Advertising, brands and music, Film, Music, Music in advertising, Music Industry, Music Licensing, Music Research, Music Supervision, Sync Licensing | 0 comments

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners. It shows just how important sync has become. For the music industry it has become one of their main areas of revenue. Where, in the ‘80s and ‘90s A&R men would have laughed if you talked about the importance of sync, now both publishers and (more...

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Is U2 really the sound of Apple?

Posted by on Sep 12, 2014 in Advertising, Brand Sound, brands and bands, brands and music, digital music, Music, Music business, Music in advertising, Music Industry, Sound of the Brand, Uncategorized | 0 comments

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller. As an exercise in chutzpah, giving your album to 500million people will be difficult to beat. It probably looked good on paper. Their most recent tour earned $736million – the highest-grossing tour of all time – obscuring the fact that the last three albums have all sold less than the one before....

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Why aren’t we all going up stream with Spotify?

Posted by on Sep 9, 2014 in digital music, Music, Music business | 0 comments

Music streaming is getting closer to outdoing digital sales. The latest figures show that iTunes sales are down (after a recent peak) but Spotify streams, and more significantly subscriptions, continue to rise. Much has been written about music streaming over the years. Tech futurist Gerd Leonard has been talking about accessing content the way we access a utility like water for well over a decade now. With the continuing rise of a generation who engage with music purely on a digital basis, why does it still surprise people that the trend is...

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Vans launches London live music venue

Posted by on Aug 24, 2014 in Music business, Music Industry | 0 comments

In a further effort to cement the brand firmly alongside the music industry, Vans has launched its House Of Vans live music venue concept in London. The company’s new space, located in the Old Victoria Tunnels at Waterloo station, contains an art gallery, indoor skate park and stages for live music. It is the second House of Vans concept globally and the first to open in Europe (the other, in Brooklyn, New York). Interestingly the brand is allowing artists to put on performances at the venue and simply asking for a donation from ticket sales...

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Witness the fitness: PPL raises awareness of music licensing in gyms

Posted by on Aug 22, 2014 in Music Licensing, Music Procurement, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

PPL has this week released new guidelines aimed at encouraging gyms to ensure that the music that they play in their clubs is correctly licensed. The music rights organisation has been pushing various health and fitness trade bodies to ensure that their members music is correctly licensed after an investigation recently found that many fitness centres lacked understanding in the area and correct licenses. Mark Steel, Tariff Development Executive at PPL said: “PPL [now] licenses the fitness industry for the use of music in two ways; firstly...

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Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play and Beats Music. The user will then have the option to purchase music through Google Play or listen through various streaming platforms. All of these platforms are of course paying Google on a...

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Retailers check out the ‘sound of their brand’

Posted by on Aug 20, 2014 in Brand Fit, Brand Sound, brands and bands, brands and music, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist? So how many times have you walked out of a retail shop because you hated the music?  It would seem that 80% of shoppers share your sentiments. But supposing you could use your experience as a shopper to play music that encouraged your...

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Sound insights for brand marketing directors…

Posted by on Aug 19, 2014 in Advertising, Music Licensing, Music Procurement, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having no idea at all. Like the rest of us, when the economy is tough, Brands are demanding more value. As a Marketing Director, you want investments not costs. You want reassurance that in a busy...

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Enigmatic 80’s sensation, Lewis, turns up alive and well

Posted by on Aug 18, 2014 in Music business, Music Industry | 0 comments

Earlier this year a vinyl recording by an unknown 80’s artist known only as Lewis Baloue became an unlikely Internet hit. When a recording of Baloue’s 1983 release ‘L’Amour’ surfaced on the Internet it caught the attention of listeners and bloggers who began a bidding war to claim a vinyl copy. But the collection of soulful, mellow R&B love songs had only sold a handful of copies back in the 80’s. Seeing an opportunity the initial publisher did a vinyl reissue and eventually put the album onto iTunes for download. With all of the furore...

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