Bacardi Beginnings, the major spirit brand’s music mentoring project, has recruited Bloc Party’s Kele Okereke and upcoming artist Bobbie Gordon to bring a whole new dynamic to music listening. On December 13 and 14 you will be able to purchase a new duet by these two artists – on 3D-printed vinyl.
Bacardi Beginnings has brought us three music mentoring pair-ups this year, and the Okereke/Gordon project will culminate in the launch of the world’s first 3D-printing record store! The Bacardi-sponsored store will come in the form of a pop-up shop in London, and the main feature will be Okereke and Gordon’s exclusive new track, available only within the timeframe of December 13 through the 14. As if the concept of 3D-printed vinyl isn’t enough to persuade a purchase, talented designer Kate Moross has also added a special touch to the records by creating four versions of limited editions record sleeves. And most importantly, proceeds from the sales will go to Nordoff Robbins, a national music charity dedicated to transforming the lives of vulnerable children and adults across the UK.
Bacardi and the artists will promote the track and the pop-up store through a launch party on December 12 at which Okereke and Gordon will perform the track live for the very first time. Tickets can be won via the Bacardi UK Facebook page.
The 3D record-printing technology, developed in 2012 by Amanda Ghassaei, works by converting digital audio files into 33 rpm records. The records are mono rather than stereo, and the record grooves are deeper. And coolest of all, the code is even available to those who wish to delve in and try to print a record themselves. With vinyl sales up 100% in Britain currently, there could be no better time to experiment with a new form of vinyl for the 21st century!