soundlounge blog

inspired by sound – read, enjoy, disagree

Rightster acquires Base79 in bid to become global MCN leader

Posted by on Jul 22, 2014 in Music, Music business, Music in advertising, Sonic Branding, Sync Licensing | 0 comments

  The importance of video sharing platforms such as YouTube and Vimeo to the music industry has spawned a micro-industry of so-called Multi-Channel-Networks (MCN’s), which manage how artists’ work is distributed across video-sharing sites. Effectively, they are like record labels for video content. MCN’s are set to become even more prevalent in the coming months thanks to a new deal that was signed this week. So far the major players in the sector have been U.S. firms, but now Rightster has announced that it is purchasing Base79, which...

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Measuring ROI in Advertising goes beyond licensing fees.

Posted by on Jul 21, 2014 in Ad Music, Advertising, Music in advertising, Music Industry | 0 comments

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave the music decisions down to the intuition of a few people. Are brands asking themselves “do we really understand our consumer in relation to music, not just their lifestyle, but what...

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BMG hits number one publisher spot in Germany

Posted by on Jul 20, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Industry | 0 comments

  With the Music Industry relying more and more on  music synchronization deals with Ad agencies and Brands,, BMG, which rose from the ashes of its former business in 2008, has been making a notable move into increasing licensing revenue in Europe. This week the company announced that it is now the most commercially successful company, in terms of revenue creation, in Germany. Since its re-launch as an independent entity, a move that critics claimed would see it lose increasing amounts of ground to major labels, BMG has tried to focus...

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SoundCloud moves to legalise content with major licensing deals

Posted by on Jul 18, 2014 in Music business, Music Licensing | 0 comments

  Music-based social network SoundCloud has had an inherent problem with its content for many years. Much of its content is user generated and much of its content is not covered under any licensing agreement. Currently, anyone can go onto SoundCloud and consume music for free. This leaves SoundCloud open to huge risk, that the platform could be sued by any number of record labels at any moment. So it has made a major move to get blanket licenses in place with the major record labels to try and legalise its free music catalogue. The company...

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Sound branding is a science and an art

Posted by on Jul 16, 2014 in Ad Music, Brand Sound, Music business, Music Licensing, Music Research, Sync Licensing | 1 comment

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising  the power of music in their commercials which is impacting on the response and connection to their consumers.  We know that there is a considerable amount of rich data to be found in the universities that has been collected to monitor the emotional response that music elicits in people. For instance, a recent study by Nidhya...

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Taylor Swift claims music ‘is not dying, it’s just coming alive’

Posted by on Jul 16, 2014 in Music business, Music Industry | 1 comment

Taylor Swift  is not a subject you would often find us musing about but this week she wrote a column in The Wall Street Journal on the economics of music, in which she claimed that “the music industry is not dying … it’s just coming alive.” She rather contractively continued: “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an...

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Music is the ‘unsung hero’ in ads says Sir John Hegarty

Posted by on Jul 16, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Licensing, Music Supervision, Sonic Branding, Sync Licensing | 0 comments

Commissioned by soundlounge, Music Matters is the first qualitative study to investigate how music is managed from conception to execution in advertising and marketing. In his foreword, Sir John Hegarty Global Creative Director of BBH. observes  “music continues to be the unsung hero” of the advertising industry. But of more concern is that the report reveals that between the brands, the agencies, the editing/director teams and then the music industry, a linear process has emerged in which the visual aspects of an advert are considered very...

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Molsen Canadian makes punter sing for their beer!

Posted by on Jul 6, 2014 in Ad Music, Advertising, brands and bands, brands and music | 0 comments

Every now and again we like to showcase some excellent examples of how sound branding can play a huge role in marketing and advertising. Canadian beer manufacturer Molson Canadian caught our eye this week, encouraging patriotism to celebrate the country’s 147th birthday. Advertising agency Rethink created a range of beer fridges recently that were left in public areas and could only be opened by those with Canadian passports. Now, the fridges have returned but will only open for those who can correctly sing the Canadian National Anthem (O,...

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Google strengthens music offering with Songza acquisition

Posted by on Jul 6, 2014 in brands and bands, Music, Music business, Music Industry | 0 comments

soundlounge was not surprised to note that Google has this week announced that it is acquiring Songza for $39m in an ongoing effort to support its growth in the music industry and place more music into digital advertising. Songza is a US-only streaming platform that has grown in popularity due to its contextual playlising, put together by supposed music experts based on users moods. An increasing number of streaming platforms have been adding similar features, including Beats Music’s service which offers a multiple choice sentence to be...

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Government warned over impending radio license ‘chaos’

Posted by on Jul 6, 2014 in digital music, Music business, Music Industry | 0 comments

The new CEO of RadioCentre has used her first public appearance to urge Westminster to rethink and relax the rules surrounding content regulation or face what she described as ‘impending chaos’. Siobhan Kenny noted that currently a large number of commercial radio licenses are set to expire in 2017 and concerns have already been voiced over which businesses will take ownership of these rights once the contracts no longer exist. Kenny said that due to the way in which licenses are sold the UK the highest bidder, rather than the best-fitting...

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