soundlounge blog

inspired by sound – read, enjoy, disagree

Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play and Beats Music. The user will then have the option to purchase music through Google Play or listen through various streaming platforms. All of these platforms are of course paying Google on a...

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Retailers check out the ‘sound of their brand’

Posted by on Aug 20, 2014 in Brand Fit, Brand Sound, brands and bands, brands and music, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist? So how many times have you walked out of a retail shop because you hated the music?  It would seem that 80% of shoppers share your sentiments. But supposing you could use your experience as a shopper to play music that encouraged your...

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Sound insights for brand marketing directors…

Posted by on Aug 19, 2014 in Advertising, Music Licensing, Music Procurement, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having no idea at all. Like the rest of us, when the economy is tough, Brands are demanding more value. As a Marketing Director, you want investments not costs. You want reassurance that in a busy...

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Enigmatic 80’s sensation, Lewis, turns up alive and well

Posted by on Aug 18, 2014 in Music business, Music Industry | 0 comments

Earlier this year a vinyl recording by an unknown 80’s artist known only as Lewis Baloue became an unlikely Internet hit. When a recording of Baloue’s 1983 release ‘L’Amour’ surfaced on the Internet it caught the attention of listeners and bloggers who began a bidding war to claim a vinyl copy. But the collection of soulful, mellow R&B love songs had only sold a handful of copies back in the 80’s. Seeing an opportunity the initial publisher did a vinyl reissue and eventually put the album onto iTunes for download. With all of the furore...

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Brand Band Partnerships –‘selling-in’

Posted by on Aug 15, 2014 in Brand Sound, brands and bands, digital music, Music business, Music Industry, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that this was not at all lucrative. When he was approached by Jack Daniels to make a film he decided to turn the camera onto the artists and make a film called ‘The Truth About Money In Music.’ “If there was a way for...

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The clicks don’t lie: Shakira makes record breaking Internet advert

Posted by on Aug 13, 2014 in Ad Music, Advertising, Music business, Music in advertising | 0 comments

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly. The video for song La La La (Brazil 2014) is part of an increasing number of brand and music partnerships being referred to as ‘trackvertising’. Activia does not play a particularly prominent part in the video other than during the opening credits where a message is displayed saying ‘Shakira & Activia together supporting the World Food Programme,...

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Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

Posted by on Aug 12, 2014 in Advertising, digital music, Music business, Music Industry | 0 comments

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites. Not only can this be damaging to the reputation of a brand, it has also been warned that this advertising revenue is worth around £400 million per year to the illegal industry, often with criminal gangs backing...

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Will.I.Am serenades Lexus in new video

Posted by on Aug 11, 2014 in Ad Music, Advertising, Brand Fit, brands and bands, brands and music, Music in advertising, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has been involved in the design process of the new Lexus NX, due for release later this year. This partnership has included the release of a single and video for a track called Dreamin’ About the Future’. In truth the video unveils less of a brand partnership and more an all-out advertising campaign with a new Will.I.Am song thrown in. The video is backlit using the...

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Why music procurement is best left to the pros!

Posted by on Aug 10, 2014 in Ad Music, Advertising, Music in advertising, Music Industry, Music Licensing, Music Procurement, Sync Licensing | 0 comments

Over the last 25 years soundlounge has met an unfathomable number of brands that have left their music procurement needs in the hands of their advertising agencies and in return ended up wasting a lot of time and money. We recently commissioned a study into the processes behind the use of music in advertising (called Music Matters: http://www.licensing-music.co.uk/reports/music-matters/). One of the clear conclusions which can be drawn from the report is that advertising agencies and their creative teams decide on a track to sync with the...

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Hop Farm Festival organiser banned from staging live music events

Posted by on Aug 9, 2014 in Music, Music business, Music Industry | 0 comments

A high court ruling has allegedly banned Vince Power, the man behind Hop Farm Festival from staging any more live music events, owing to Powers not having secured the correct music licenses for his festival between 2009 and 2012. Vince Power founded Hop Farm Festival in 2008 after being a promoter with Mean Fiddler in London, but PRS says that legal action was raised after it turned out that he had not been paying artist royalties for the festival. It is being widely reported that no defence was mounted by Power and he will not be allowed to...

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