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A sonic logo to drive you crazy?

Posted by on Jul 30, 2014 in Advertising, Brand Sound, brands and music, Music business, Sonic Branding | 0 comments

Kia is not the first car company to have realised the potential in sound branding, a few months back now, soundlounge also wrote extensively about Audi going the extra mile to use the sound of just the engine of an Audi R8 model in their advertising. They were one of the first car manufacturers to appreciate that their cars have a unique sound DNA and that...

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Rightster acquires Base79 in bid to become global MCN leader

Posted by on Jul 22, 2014 in Music, Music business, Music in advertising, Sonic Branding, Sync Licensing | 0 comments

  The importance of video sharing platforms such as YouTube and Vimeo to the music industry has spawned a micro-industry of so-called Multi-Channel-Networks (MCN’s), which manage how artists’ work is distributed across video-sharing sites. Effectively, they are like record labels for video content. MCN’s are set to become even more prevalent in the...

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Music is the ‘unsung hero’ in ads says Sir John Hegarty

Posted by on Jul 16, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Licensing, Music Supervision, Sonic Branding, Sync Licensing | 0 comments

Commissioned by soundlounge, Music Matters is the first qualitative study to investigate how music is managed from conception to execution in advertising and marketing. In his foreword, Sir John Hegarty Global Creative Director of BBH. observes  “music continues to be the unsung hero” of the advertising industry. But of more concern is that the report...

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Do you know what your brand sounds like?

Posted by on Jun 22, 2014 in Ad Music, Brand Sound, Sonic Branding, Sync Licensing | 0 comments

To understand the benefits of sound (or ‘sonic’) branding, just consider the noise that an Apple computer makes when you turn it on, the five notes that accompany any Intel advert or the use of ‘I Just Wanna Make Love To You’ by Etta James in a Diet Coke advert. We recently launched our Music Matters report, which looks at music as the ‘unsung hero’ of the...

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Advertisers look to cash-in on Brazil 2014 World Cup

Posted by on Jun 16, 2014 in Ad Music, brands and bands, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

Like many other advertisers, Nike has, as usual, gone all out to capture the spirit of the Brazil World Cup 2014 tournament creating emotive television placements. Commercials featuring Wayne Rooney, Cristiano Ronaldo, Zlatan Ibrahimovic and Franck Ribery battling evil clones in something that looks like it was an animation produced by Pixar. Rivals Adidas...

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Lily Allen claims she made £8k from John Lewis Christmas ad

Posted by on May 20, 2014 in Advertising, Brand Sound, Music business, Music Industry, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing |

Thank goodness for the Music Publishers, they seem to be the only people left in music industry that understand how to make money from synchronisation for their artists Never too far from controversy, Lily Allen opened up to Beat Magazine this week about how poorly artists are now being paid even at the top end of the music industry. John Lewis used a Lily...

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