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Witness the fitness: PPL raises awareness of music licensing in gyms

Posted by on Aug 22, 2014 in Music Licensing, Music Procurement, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

PPL has this week released new guidelines aimed at encouraging gyms to ensure that the music that they play in their clubs is correctly licensed. The music rights organisation has been pushing various health and fitness trade bodies to ensure that their members music is correctly licensed after an investigation recently found that many fitness centres...

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Retailers check out the ‘sound of their brand’

Posted by on Aug 20, 2014 in Brand Fit, Brand Sound, brands and bands, brands and music, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist? So how many times have you walked out of a...

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Sound insights for brand marketing directors…

Posted by on Aug 19, 2014 in Advertising, Music Licensing, Music Procurement, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having...

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Brand Band Partnerships –‘selling-in’

Posted by on Aug 15, 2014 in Brand Sound, brands and bands, digital music, Music business, Music Industry, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that this was not at all...

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Will.I.Am serenades Lexus in new video

Posted by on Aug 11, 2014 in Ad Music, Advertising, Brand Fit, brands and bands, brands and music, Music in advertising, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has been involved in the design process of the new Lexus NX, due for release later this year. This partnership has included the release of a single and video for a track called...

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Sound branding of the Deutsche Bahn

Posted by on Aug 3, 2014 in Brand Sound, brands and bands, brands and music, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A real piece of solid sound strategy from German rail company Deutsche Bahn.  The company have been exploring the many possibilities of sound branding over the last year, even releasing a video explaining the many processes that they have undergone, in order to create what they describe as their ‘corporate sound.’ This sound is inextricably linked to the...

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