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Sound branding is a bastard…

Posted by on May 15, 2014 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing |

Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members. Cornelius Ringer, Kai Bronner and Rainer Hirt have done an amazing job of getting this subject on the...

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Why Bob Dylan fell in love with corporate America

Posted by on Apr 10, 2014 in Ad Music, Advertising, Brand Fit, Music in advertising, Music Licensing, Sound of the Brand, Sync Licensing |

In the 60′s, the synchronisation of popular music used in advertising were seen by bands as ‘selling out’ or ‘getting into bed with the man’. But this perception and moral positioning has changed beyond all recognition in recent years as musicians realise both the promotional and financial benefits of advertising partnerships....

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J.C. Penny launches new interactive Christmas campaign

Posted by on Dec 2, 2013 in Brand Fit, Brand Sound, brands and music, Music, Music in advertising, Music Marketing, Music Video, Sound of the Brand |

This holiday season, J.C. Penney is looking to bring their brand back to the forefront and reclaim consumers who may have gone astray through a music-driven “Jingle More Bells”  campaign. The campaign comes about under new marketing leadership, with the former Kraft Foods executive Debra Berman now taking charge at the corporation as their VP of Marketing....

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Music in commercials: a new brand portal

Posted by on Oct 17, 2013 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Inspired, Intellectual Properties, Music, Music business, Music in advertising, Music Industry, Music Marketing, Music Supervision, Sonic Branding, Sound of the Brand |

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing or...

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Fans and brands

Posted by on Oct 17, 2013 in Brand Fit, brands and bands, brands and music, Music, Music Industry, Music Marketing, Sonic Branding, Sound of the Brand |

Demographics and psychographics are vital to marketers. Knowing the age, gender, race, interests, and more of a consumer lead companies’ one step closer to finding the perfect target audience. However, basic demographics are deemed as ancient news to data-mining companies, who are taking their focus elsewhere. Brands are now using the music interests of...

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Bite-size music marketing for bands and brands

Posted by on Oct 11, 2013 in Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Music, Music business, Music in advertising, Music Marketing, Music Video, Sonic Branding, Sound of the Brand |

When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature. The update allows users to thread snaps...

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