soundlounge

Navigation Menu

Retailers check out the ‘sound of their brand’

Posted by on Aug 20, 2014 in Brand Fit, Brand Sound, brands and bands, brands and music, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist? So how many times have you walked out of a...

Read More

Will.I.Am serenades Lexus in new video

Posted by on Aug 11, 2014 in Ad Music, Advertising, Brand Fit, brands and bands, brands and music, Music in advertising, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has been involved in the design process of the new Lexus NX, due for release later this year. This partnership has included the release of a single and video for a track called...

Read More

Sound branding is a bastard…

Posted by on May 15, 2014 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing |

Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members. Cornelius Ringer, Kai Bronner and Rainer Hirt have done an amazing job of getting this subject on the...

Read More

Why Bob Dylan fell in love with corporate America

Posted by on Apr 10, 2014 in Ad Music, Advertising, Brand Fit, Music in advertising, Music Licensing, Sound of the Brand, Sync Licensing |

In the 60′s, the synchronisation of popular music used in advertising were seen by bands as ‘selling out’ or ‘getting into bed with the man’. But this perception and moral positioning has changed beyond all recognition in recent years as musicians realise both the promotional and financial benefits of advertising partnerships....

Read More

J.C. Penny launches new interactive Christmas campaign

Posted by on Dec 2, 2013 in Brand Fit, Brand Sound, brands and music, Music, Music in advertising, Music Marketing, Music Video, Sound of the Brand |

This holiday season, J.C. Penney is looking to bring their brand back to the forefront and reclaim consumers who may have gone astray through a music-driven “Jingle More Bells”  campaign. The campaign comes about under new marketing leadership, with the former Kraft Foods executive Debra Berman now taking charge at the corporation as their VP of Marketing....

Read More

Music in commercials: a new brand portal

Posted by on Oct 17, 2013 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Inspired, Intellectual Properties, Music, Music business, Music in advertising, Music Industry, Music Marketing, Music Supervision, Sonic Branding, Sound of the Brand |

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing or...

Read More