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J.C. Penny launches new interactive Christmas campaign

Posted by on Dec 2, 2013 in Brand Fit, Brand Sound, brands and music, Music, Music in advertising, Music Marketing, Music Video, Sound of the Brand |

This holiday season, J.C. Penney is looking to bring their brand back to the forefront and reclaim consumers who may have gone astray through a music-driven “Jingle More Bells”  campaign. The campaign comes about under new marketing leadership, with the former Kraft Foods executive Debra Berman now taking charge at the corporation as their VP of Marketing....

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HP partnered with dj/producer Clams Casino

Posted by on Nov 20, 2013 in Advertising, brands and bands, brands and music, Music, Music business, Music Industry, Music Video |

Our latest find on the constant scour for innovative band/brand marketing is IT and computer hardware giant HP, who have joined with hip-hop producer Clams Casino on an interactive and highly creative campaign to promote their SplitX2 detachable laptop/tablet. The two-day campaign, which was created by Omnicom’s 180 L.A. and began on Monday, had Clams...

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New YouTube Channel launching soon

Posted by on Oct 30, 2013 in Brand Sound, brands and music, Inspired, Music, Music Industry, Music Marketing, Music Video |

If you’re tossing and turning at night, worrying that you’re running out of videos to watch or music to listen to on YouTube (yeah right!), fear not! UK music trade group BPI and music content/live video specialists LoveLive are joining forces to bring the world a brand new YouTube channel, and a very cool one at that, designed specifically to promote UK...

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Bite-size music marketing for bands and brands

Posted by on Oct 11, 2013 in Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Music, Music business, Music in advertising, Music Marketing, Music Video, Sonic Branding, Sound of the Brand |

When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature. The update allows users to thread snaps...

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YouTube launches its new Music Awards show

Posted by on Oct 4, 2013 in Music, Music business, Music Industry, Music Video |

It’s about time the world’s “go to destination” on the web gets its own awards ceremony. Millions, even billions of people watch, post, and comment on YouTube videos everyday. It has become the most recognizable and needed outlet for uploading, discovering, and measuring a song’s status nowadays. Because of its nonstop success, YouTube is launching its...

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Gillette turns track training into a training track

Posted by on Oct 3, 2013 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Film, Inspired, Music, Music business, Music in advertising, Music Industry, Music Video, Sonic Branding, Sound of the Brand |

If you were to predict who was going to go ahead and get all brilliantly artsy on us next, I bet big, buff NFL players wouldn’t be your first guess. But alas, Gillette has thrown us all a curveball (wait, wrong sport…) and teamed up with some American football greats to bring us their latest project, “Training Tracks,” a music video directed by the...

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