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Music is the ‘unsung hero’ in ads says Sir John Hegarty

Posted by on Jul 16, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Licensing, Music Supervision, Sonic Branding, Sync Licensing | 0 comments

Commissioned by soundlounge, Music Matters is the first qualitative study to investigate how music is managed from conception to execution in advertising and marketing. In his foreword, Sir John Hegarty Global Creative Director of BBH. observes  “music continues to be the unsung hero” of the advertising industry. But of more concern is that the report...

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soundlounge score ‘sync of the week’

Posted by on May 18, 2014 in Ad Music, brands and bands, brands and music, Music Industry, Music Licensing, Music Procurement, Music Research, Music Supervision, Sync Licensing |

Ad Break Anthms (www.adbreakanthems.com) gave soundlounge ‘Sync Of The Week’ for our music supervision work with Co-Operative Food. The pairing of adverts ‘bread’ and ‘bacon’ aim to not only to emphasise the cost-saving reasons to shop with the brand but to remind customers of Co-Ops core brand values: caring, sharing and family. The track that was...

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Music in commercials: a new brand portal

Posted by on Oct 17, 2013 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Inspired, Intellectual Properties, Music, Music business, Music in advertising, Music Industry, Music Marketing, Music Supervision, Sonic Branding, Sound of the Brand |

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing or...

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Breaking Bad Fingers

Posted by on Oct 7, 2013 in Film, Music, Music business, Music Industry, Music Licensing, Music Supervision, Sync Licensing |

What is the best way to sell music from an artist point of view? The answer is simple: get your song placed in the series finale of a really popular show. Music placement in film, television, and advertisements has quickly become a significant revenue source for independent Rights Holders as profits from recorded music continue to fail. In the past few...

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Budweiser brand sounds like it’s ‘Made For Music’

Posted by on Jul 30, 2013 in Brand Fit, Brand Sound, Music, Music business, Music in advertising, Music Industry, Music Marketing, Music Supervision, Music Video, Sonic Branding, Sound of the Brand |

Budweiser is flexing their music marketing muscle with their new campaign, “Made for Music”, which launched with 30-second video clips featuring Rihanna and Jay Z. The campaign aims to promote Budweiser as a pop culture icon and further foster their global brand image through the showcasing of all the ways in which people create. The tagline reads “it...

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How Choosing The Best Brand Music Boosted Super Bowl’s TV Ads

Posted by on Mar 14, 2013 in Ad Music, Advertising, Music Licensing, Music Supervision |

Beyonce’s half-time show wasn’t the only music people were paying attention to during this year’s Super Bowl. The music in the TV advertisements were found to increase the musician’s digital music downloads greatly, after their songs aired during the Super Bowl. Clearly it’s extremely important for brands to select the right music for their...

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