Navigation Menu

Sync at the Awards

Posted by on Sep 19, 2014 in Ad Music, Advertising, brands and music, Film, Music, Music in advertising, Music Industry, Music Licensing, Music Research, Music Supervision, Sync Licensing | 0 comments

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners. It shows just how important sync has become. For the music industry it...

Read More

Sound insights for brand marketing directors…

Posted by on Aug 19, 2014 in Advertising, Music Licensing, Music Procurement, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having...

Read More

Sound branding is a science and an art

Posted by on Jul 16, 2014 in Ad Music, Brand Sound, Music business, Music Licensing, Music Research, Sync Licensing | 0 comments

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising  the power of music in their commercials which is impacting on the response and connection to their consumers.  We know that there is a...

Read More

‘Music licensing laws need updating’ says National Music Publishers Association

Posted by on Jun 16, 2014 in Ad Music, Music Industry, Music Research, Sync Licensing | 0 comments

The National Music Publishers’ Association (NMPA) has published figures which suggest that in 2013 music publishing revenues accounted for $2.2 billion of industry revenue. This is the first time that the NMPA has been able to officially release a revenue figure for publishing income and has estimated that 52% of this is performance licensing. Another 23%...

Read More

soundlounge score ‘sync of the week’

Posted by on May 18, 2014 in Ad Music, brands and bands, brands and music, Music Industry, Music Licensing, Music Procurement, Music Research, Music Supervision, Sync Licensing |

Ad Break Anthms ( gave soundlounge ‘Sync Of The Week’ for our music supervision work with Co-Operative Food. The pairing of adverts ‘bread’ and ‘bacon’ aim to not only to emphasise the cost-saving reasons to shop with the brand but to remind customers of Co-Ops core brand values: caring, sharing and family. The track that was...

Read More

What musicians can learn about their fans

Posted by on Apr 21, 2014 in Music business, Music Research |

  Whilst there are numerous negative connotations connected to the modern digital music era, it is fair to say that the music industry has never been so privy to information about their customers. Online music streaming sites including Spotify, Pandora Radio, YouTube and social networks all tell labels an enormous amount about their audience and how...

Read More