Navigation Menu

Sound branding is a science and an art

Posted by on Jul 16, 2014 in Ad Music, Brand Sound, Music business, Music Licensing, Music Research, Sync Licensing | 1 comment

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising  the power of music in their commercials which is impacting on the response and connection to their consumers.  We know that there is a...

Read More

‘Music licensing laws need updating’ says National Music Publishers Association

Posted by on Jun 16, 2014 in Ad Music, Music Industry, Music Research, Sync Licensing | 0 comments

The National Music Publishers’ Association (NMPA) has published figures which suggest that in 2013 music publishing revenues accounted for $2.2 billion of industry revenue. This is the first time that the NMPA has been able to officially release a revenue figure for publishing income and has estimated that 52% of this is performance licensing. Another 23%...

Read More

soundlounge score ‘sync of the week’

Posted by on May 18, 2014 in Ad Music, brands and bands, brands and music, Music Industry, Music Licensing, Music Procurement, Music Research, Music Supervision, Sync Licensing |

Ad Break Anthms ( gave soundlounge ‘Sync Of The Week’ for our music supervision work with Co-Operative Food. The pairing of adverts ‘bread’ and ‘bacon’ aim to not only to emphasise the cost-saving reasons to shop with the brand but to remind customers of Co-Ops core brand values: caring, sharing and family. The track that was...

Read More

What musicians can learn about their fans

Posted by on Apr 21, 2014 in Music business, Music Research |

  Whilst there are numerous negative connotations connected to the modern digital music era, it is fair to say that the music industry has never been so privy to information about their customers. Online music streaming sites including Spotify, Pandora Radio, YouTube and social networks all tell labels an enormous amount about their audience and how...

Read More

How to establish an ROI on advertising music spend

Posted by on Mar 30, 2014 in Music in advertising, Music Industry, Music Licensing, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing |

Controlling the cost of any creative advertising project can be tricky and even harder is gauging the return on investment (ROI) of such projects. As much as creative vision is important when it comes to creating brand sounds, the question of calculating an adequate return on investment for their music spend remains a mystery for most brands beyond the...

Read More