soundlounge

Navigation Menu

A sound branding idea that leaves a bad taste…

Posted by on Oct 30, 2014 in Brand Sound, brands and bands, brands and music, Music, Sound of the Brand, Uncategorized | 0 comments

soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a brands attributes. Reading through this...

Read More

Sync at the Awards

Posted by on Sep 19, 2014 in Ad Music, Advertising, brands and music, Film, Music, Music in advertising, Music Industry, Music Licensing, Music Research, Music Supervision, Sync Licensing | 0 comments

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners. It shows just how important sync has become. For the music industry it...

Read More

Is U2 really the sound of Apple?

Posted by on Sep 12, 2014 in Advertising, Brand Sound, brands and bands, brands and music, digital music, Music, Music business, Music in advertising, Music Industry, Sound of the Brand, Uncategorized | 0 comments

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller. As an exercise in chutzpah, giving your album to 500million people will be difficult to beat. It probably...

Read More

Why aren’t we all going up stream with Spotify?

Posted by on Sep 9, 2014 in digital music, Music, Music business | 0 comments

Music streaming is getting closer to outdoing digital sales. The latest figures show that iTunes sales are down (after a recent peak) but Spotify streams, and more significantly subscriptions, continue to rise. Much has been written about music streaming over the years. Tech futurist Gerd Leonard has been talking about accessing content the way we access a...

Read More

Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play...

Read More

Hop Farm Festival organiser banned from staging live music events

Posted by on Aug 9, 2014 in Music, Music business, Music Industry | 0 comments

A high court ruling has allegedly banned Vince Power, the man behind Hop Farm Festival from staging any more live music events, owing to Powers not having secured the correct music licenses for his festival between 2009 and 2012. Vince Power founded Hop Farm Festival in 2008 after being a promoter with Mean Fiddler in London, but PRS says that legal action...

Read More