soundlounge

Navigation Menu

Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play...

Read More

Hop Farm Festival organiser banned from staging live music events

Posted by on Aug 9, 2014 in Music, Music business, Music Industry | 0 comments

A high court ruling has allegedly banned Vince Power, the man behind Hop Farm Festival from staging any more live music events, owing to Powers not having secured the correct music licenses for his festival between 2009 and 2012. Vince Power founded Hop Farm Festival in 2008 after being a promoter with Mean Fiddler in London, but PRS says that legal action...

Read More

Music industry terrorist Napster surges back into the limelight

Posted by on Aug 7, 2014 in digital music, Music, Music business, Music Industry | 0 comments

The brief, but altogether supersonic rise of Napster before it was shut down in 2000 marked the slow decline to the cost of music. After being successfully sued by a mass of different labels, Napster CEO Hank Barry stated, ”While we believe this is legal, respecting the court decision otherwise, it is clearly not industry supported.” “For us to be able to...

Read More

Rightster acquires Base79 in bid to become global MCN leader

Posted by on Jul 22, 2014 in Music, Music business, Music in advertising, Sonic Branding, Sync Licensing | 0 comments

  The importance of video sharing platforms such as YouTube and Vimeo to the music industry has spawned a micro-industry of so-called Multi-Channel-Networks (MCN’s), which manage how artists’ work is distributed across video-sharing sites. Effectively, they are like record labels for video content. MCN’s are set to become even more prevalent in the...

Read More

Google strengthens music offering with Songza acquisition

Posted by on Jul 6, 2014 in brands and bands, Music, Music business, Music Industry | 0 comments

soundlounge was not surprised to note that Google has this week announced that it is acquiring Songza for $39m in an ongoing effort to support its growth in the music industry and place more music into digital advertising. Songza is a US-only streaming platform that has grown in popularity due to its contextual playlising, put together by supposed music...

Read More

UK charts set to package streaming and sales

Posted by on Jun 30, 2014 in Music, Music business, Music Industry | 0 comments

When A&R departments starting using Shazam to evaluate the impact of an artist, we all knew that things were on the move. The Official Chart company has announced that on July 6th this year, the UK Top 40 singles chart will soon take into account all major streaming services figures in addition to download and physical purchases in a move intended to...

Read More