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Bacardi launches the first 3D printing record store

Posted by on Dec 9, 2013 in brands and bands, brands and music, Inspired, Music, Music business, Music Industry |

Bacardi Beginnings, the major spirit brand’s music mentoring project, has recruited Bloc Party’s Kele Okereke and upcoming artist Bobbie Gordon to bring a whole new dynamic to music listening. On December 13 and 14 you will be able to purchase a new duet by these two artists – on 3D-printed vinyl. Bacardi Beginnings has brought us three music mentoring...

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Topsin measures the value of fans

Posted by on Nov 29, 2013 in Advertising, Inspired, Music, Music business, Music Industry, Music Marketing |

“And last but not least, the fans. I couldn’t have done it without you guys,” says roughly every artist upon winning an award, performing a big show, or simply to show how grateful they are. Majority of the time, us fans are trying to figure out how genuine that response is. We like to think that we really do matter to the artist, and without us, they...

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New YouTube Channel launching soon

Posted by on Oct 30, 2013 in Brand Sound, brands and music, Inspired, Music, Music Industry, Music Marketing, Music Video |

If you’re tossing and turning at night, worrying that you’re running out of videos to watch or music to listen to on YouTube (yeah right!), fear not! UK music trade group BPI and music content/live video specialists LoveLive are joining forces to bring the world a brand new YouTube channel, and a very cool one at that, designed specifically to promote UK...

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Music in commercials: a new brand portal

Posted by on Oct 17, 2013 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Inspired, Intellectual Properties, Music, Music business, Music in advertising, Music Industry, Music Marketing, Music Supervision, Sonic Branding, Sound of the Brand |

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing or...

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Coca-Cola scores at 2014 World Cup with its sound branding campaing

Posted by on Oct 14, 2013 in Advertising, Brand Sound, brands and bands, brands and music, Inspired, Music, Music Industry, Sound of the Brand |

For as long as we can remember, Coca-Cola has had a great handle on the importance of band/brand partnerships. Chances are, if you know Coke, you know they want to “teach the world to sing,” a campaign they launched in association with global music way back in the 1970s and that has remained a mission of theirs for over 40 years. (And if you don’t know...

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Gillette turns track training into a training track

Posted by on Oct 3, 2013 in Ad Music, Advertising, Brand Fit, Brand Sound, brands and bands, brands and music, Film, Inspired, Music, Music business, Music in advertising, Music Industry, Music Video, Sonic Branding, Sound of the Brand |

If you were to predict who was going to go ahead and get all brilliantly artsy on us next, I bet big, buff NFL players wouldn’t be your first guess. But alas, Gillette has thrown us all a curveball (wait, wrong sport…) and teamed up with some American football greats to bring us their latest project, “Training Tracks,” a music video directed by the...

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