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Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play...

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Brand Band Partnerships –‘selling-in’

Posted by on Aug 15, 2014 in Brand Sound, brands and bands, digital music, Music business, Music Industry, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that this was not at all...

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Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

Posted by on Aug 12, 2014 in Advertising, digital music, Music business, Music Industry | 0 comments

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites. Not only can this be...

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Music industry terrorist Napster surges back into the limelight

Posted by on Aug 7, 2014 in digital music, Music, Music business, Music Industry | 0 comments

The brief, but altogether supersonic rise of Napster before it was shut down in 2000 marked the slow decline to the cost of music. After being successfully sued by a mass of different labels, Napster CEO Hank Barry stated, ”While we believe this is legal, respecting the court decision otherwise, it is clearly not industry supported.” “For us to be able to...

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Government warned over impending radio license ‘chaos’

Posted by on Jul 6, 2014 in digital music, Music business, Music Industry | 0 comments

The new CEO of RadioCentre has used her first public appearance to urge Westminster to rethink and relax the rules surrounding content regulation or face what she described as ‘impending chaos’. Siobhan Kenny noted that currently a large number of commercial radio licenses are set to expire in 2017 and concerns have already been voiced over which...

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The continuing story of David vs Goliath – YouTube U-turns on indie label ‘cull’

Posted by on Jul 6, 2014 in digital music, Music business, Music Industry | 0 comments

soundlounge have, on numerous occasions, on this blog and elsewhere, spoken about how the industry must stand united against floundering royalty fees and tech companies looking to ravish the works of rights holders. It is encouraging to see a surprising U-turn from Google-backed-YouTube, the network has decided not to cull a series of music videos from a...

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