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Is U2 really the sound of Apple?

Posted by on Sep 12, 2014 in Advertising, Brand Sound, brands and bands, brands and music, digital music, Music, Music business, Music in advertising, Music Industry, Sound of the Brand, Uncategorized | 0 comments

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller. As an exercise in chutzpah, giving your album to 500million people will be difficult to beat. It probably...

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Why aren’t we all going up stream with Spotify?

Posted by on Sep 9, 2014 in digital music, Music, Music business | 0 comments

Music streaming is getting closer to outdoing digital sales. The latest figures show that iTunes sales are down (after a recent peak) but Spotify streams, and more significantly subscriptions, continue to rise. Much has been written about music streaming over the years. Tech futurist Gerd Leonard has been talking about accessing content the way we access a...

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Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play...

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Brand Band Partnerships –‘selling-in’

Posted by on Aug 15, 2014 in Brand Sound, brands and bands, digital music, Music business, Music Industry, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that this was not at all...

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Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

Posted by on Aug 12, 2014 in Advertising, digital music, Music business, Music Industry | 0 comments

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites. Not only can this be...

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Music industry terrorist Napster surges back into the limelight

Posted by on Aug 7, 2014 in digital music, Music, Music business, Music Industry | 0 comments

The brief, but altogether supersonic rise of Napster before it was shut down in 2000 marked the slow decline to the cost of music. After being successfully sued by a mass of different labels, Napster CEO Hank Barry stated, ”While we believe this is legal, respecting the court decision otherwise, it is clearly not industry supported.” “For us to be able to...

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