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A sound branding idea that leaves a bad taste…

Posted by on Oct 30, 2014 in Brand Sound, brands and bands, brands and music, Music, Sound of the Brand, Uncategorized | 0 comments

soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a brands attributes. Reading through this...

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Is U2 really the sound of Apple?

Posted by on Sep 12, 2014 in Advertising, Brand Sound, brands and bands, brands and music, digital music, Music, Music business, Music in advertising, Music Industry, Sound of the Brand, Uncategorized | 0 comments

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller. As an exercise in chutzpah, giving your album to 500million people will be difficult to beat. It probably...

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Retailers check out the ‘sound of their brand’

Posted by on Aug 20, 2014 in Brand Fit, Brand Sound, brands and bands, brands and music, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist? So how many times have you walked out of a...

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Brand Band Partnerships –‘selling-in’

Posted by on Aug 15, 2014 in Brand Sound, brands and bands, digital music, Music business, Music Industry, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that this was not at all...

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Co-flop: Supermarket chain faces staff mutiny over music programming

Posted by on Aug 5, 2014 in Brand Sound, brands and bands, Music business, Music Licensing, Sync Licensing | 0 comments

The Co-Operative Group faced staff mutiny last week after electing to support the independent music sector through having only unsigned artists on their Co-Op radio station. What started as an attempt to thrust independent music straight into their shoppers ears ended with a backlash of staff complaints that the music was ‘soul-destroying’’, with some...

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Sound branding of the Deutsche Bahn

Posted by on Aug 3, 2014 in Brand Sound, brands and bands, brands and music, Music Licensing, Sonic Branding, Sync Licensing | 0 comments

A real piece of solid sound strategy from German rail company Deutsche Bahn.  The company have been exploring the many possibilities of sound branding over the last year, even releasing a video explaining the many processes that they have undergone, in order to create what they describe as their ‘corporate sound.’ This sound is inextricably linked to the...

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