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Sound branding is a science and an art

Posted by on Jul 16, 2014 in Ad Music, Brand Sound, Music business, Music Licensing, Music Research, Sync Licensing | 1 comment

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising  the power of music in their commercials which is impacting on the response and connection to their consumers.  We know that there is a...

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Do you know what your brand sounds like?

Posted by on Jun 22, 2014 in Ad Music, Brand Sound, Sonic Branding, Sync Licensing | 0 comments

To understand the benefits of sound (or ‘sonic’) branding, just consider the noise that an Apple computer makes when you turn it on, the five notes that accompany any Intel advert or the use of ‘I Just Wanna Make Love To You’ by Etta James in a Diet Coke advert. We recently launched our Music Matters report, which looks at music as the ‘unsung hero’ of the...

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Posted by on Jun 20, 2014 in Ad Music, Brand Sound, brands and bands, Music business, Music in advertising, Music Industry | 1 comment

After many months of  in-depth qualitative research with key  decision-makers  from the marketing, advertising, brand and music industries. soundlounge are delighted to announce that we have now launched the findings – appropriately titled “Music Matters” Music Matters is  a study of how brands and their agencies are using music – not just as a component...

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Apple partners with Shazam for music identification service

Posted by on Jun 5, 2014 in Ad Music, Advertising, Brand Sound, brands and bands, Music Licensing, Sync Licensing |

Apple yesterday unveiled some of the new features expected to be on its new mobile and desktop operating system branded ‘Yosemite’. At its annual Worldwide Developer Conference (WWDC) in San Francisco, CEO Tim Cook announced that Shazam will now be build into the operating system as standard, allowing users to identify the name of any music that they hear....

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$3.2 billion: Today’s price of a cool brand

Posted by on May 21, 2014 in Ad Music, Brand Sound, brands and bands, brands and music, Music business, Music in advertising, Music Industry |

  Only last week we wrote about the huge success of newbie headphone manufacturer Beats By Dre, which has (seemingly overnight) captured a 60% market share of the premium headphone market.   Many audiophile’s have noted that Beats headphones are no better or worse than equivalents by companies like Bose, but have gained a ‘cool’ factor using an...

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Lily Allen claims she made £8k from John Lewis Christmas ad

Posted by on May 20, 2014 in Advertising, Brand Sound, Music business, Music Industry, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing |

Thank goodness for the Music Publishers, they seem to be the only people left in music industry that understand how to make money from synchronisation for their artists Never too far from controversy, Lily Allen opened up to Beat Magazine this week about how poorly artists are now being paid even at the top end of the music industry. John Lewis used a Lily...

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