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Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play...

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Sound insights for brand marketing directors…

Posted by on Aug 19, 2014 in Advertising, Music Licensing, Music Procurement, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having...

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The clicks don’t lie: Shakira makes record breaking Internet advert

Posted by on Aug 13, 2014 in Ad Music, Advertising, Music business, Music in advertising | 0 comments

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly. The video for song La La La (Brazil 2014) is part of an increasing number of brand and music partnerships being referred to as ‘trackvertising’. Activia does not...

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Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

Posted by on Aug 12, 2014 in Advertising, digital music, Music business, Music Industry | 0 comments

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites. Not only can this be...

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Will.I.Am serenades Lexus in new video

Posted by on Aug 11, 2014 in Ad Music, Advertising, Brand Fit, brands and bands, brands and music, Music in advertising, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has been involved in the design process of the new Lexus NX, due for release later this year. This partnership has included the release of a single and video for a track called...

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Why music procurement is best left to the pros!

Posted by on Aug 10, 2014 in Ad Music, Advertising, Music in advertising, Music Industry, Music Licensing, Music Procurement, Sync Licensing | 0 comments

Over the last 25 years soundlounge has met an unfathomable number of brands that have left their music procurement needs in the hands of their advertising agencies and in return ended up wasting a lot of time and money. We recently commissioned a study into the processes behind the use of music in advertising (called Music Matters:...

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