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Sync at the Awards

Posted by on Sep 19, 2014 in Ad Music, Advertising, brands and music, Film, Music, Music in advertising, Music Industry, Music Licensing, Music Research, Music Supervision, Sync Licensing | 0 comments

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners. It shows just how important sync has become. For the music industry it...

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Is U2 really the sound of Apple?

Posted by on Sep 12, 2014 in Advertising, Brand Sound, brands and bands, brands and music, digital music, Music, Music business, Music in advertising, Music Industry, Sound of the Brand, Uncategorized | 0 comments

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller. As an exercise in chutzpah, giving your album to 500million people will be difficult to beat. It probably...

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Google tests ‘listen now’ music advertising

Posted by on Aug 20, 2014 in Advertising, digital music, Music, Music business | 0 comments

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine. In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play...

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Sound insights for brand marketing directors…

Posted by on Aug 19, 2014 in Advertising, Music Licensing, Music Procurement, Music Research, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having...

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The clicks don’t lie: Shakira makes record breaking Internet advert

Posted by on Aug 13, 2014 in Ad Music, Advertising, Music business, Music in advertising | 0 comments

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly. The video for song La La La (Brazil 2014) is part of an increasing number of brand and music partnerships being referred to as ‘trackvertising’. Activia does not...

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Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

Posted by on Aug 12, 2014 in Advertising, digital music, Music business, Music Industry | 0 comments

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites. Not only can this be...

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