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A sonic logo to drive you crazy?

Posted by on Jul 30, 2014 in Advertising, Brand Sound, brands and music, Music business, Sonic Branding | 0 comments

Kia is not the first car company to have realised the potential in sound branding, a few months back now, soundlounge also wrote extensively about Audi going the extra mile to use the sound of just the engine of an Audi R8 model in their advertising. They were one of the first car manufacturers to appreciate that their cars have a unique sound DNA and that...

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Measuring ROI in Advertising goes beyond licensing fees.

Posted by on Jul 21, 2014 in Ad Music, Advertising, Music in advertising, Music Industry | 0 comments

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave...

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BMG hits number one publisher spot in Germany

Posted by on Jul 20, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Industry | 0 comments

  With the Music Industry relying more and more on  music synchronization deals with Ad agencies and Brands,, BMG, which rose from the ashes of its former business in 2008, has been making a notable move into increasing licensing revenue in Europe. This week the company announced that it is now the most commercially successful company, in terms of...

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Music is the ‘unsung hero’ in ads says Sir John Hegarty

Posted by on Jul 16, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Licensing, Music Supervision, Sonic Branding, Sync Licensing | 0 comments

Commissioned by soundlounge, Music Matters is the first qualitative study to investigate how music is managed from conception to execution in advertising and marketing. In his foreword, Sir John Hegarty Global Creative Director of BBH. observes  “music continues to be the unsung hero” of the advertising industry. But of more concern is that the report...

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Molsen Canadian makes punter sing for their beer!

Posted by on Jul 6, 2014 in Ad Music, Advertising, brands and bands, brands and music | 0 comments

Every now and again we like to showcase some excellent examples of how sound branding can play a huge role in marketing and advertising. Canadian beer manufacturer Molson Canadian caught our eye this week, encouraging patriotism to celebrate the country’s 147th birthday. Advertising agency Rethink created a range of beer fridges recently that were left in...

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Apple partners with Shazam for music identification service

Posted by on Jun 5, 2014 in Ad Music, Advertising, Brand Sound, brands and bands, Music Licensing, Sync Licensing |

Apple yesterday unveiled some of the new features expected to be on its new mobile and desktop operating system branded ‘Yosemite’. At its annual Worldwide Developer Conference (WWDC) in San Francisco, CEO Tim Cook announced that Shazam will now be build into the operating system as standard, allowing users to identify the name of any music that they hear....

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