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Measuring ROI in Advertising goes beyond licensing fees.

Posted by on Jul 21, 2014 in Ad Music, Advertising, Music in advertising, Music Industry | 0 comments

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave...

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BMG hits number one publisher spot in Germany

Posted by on Jul 20, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Industry | 0 comments

  With the Music Industry relying more and more on  music synchronization deals with Ad agencies and Brands,, BMG, which rose from the ashes of its former business in 2008, has been making a notable move into increasing licensing revenue in Europe. This week the company announced that it is now the most commercially successful company, in terms of...

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Sound branding is a science and an art

Posted by on Jul 16, 2014 in Ad Music, Brand Sound, Music business, Music Licensing, Music Research, Sync Licensing | 1 comment

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising  the power of music in their commercials which is impacting on the response and connection to their consumers.  We know that there is a...

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Music is the ‘unsung hero’ in ads says Sir John Hegarty

Posted by on Jul 16, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Licensing, Music Supervision, Sonic Branding, Sync Licensing | 0 comments

Commissioned by soundlounge, Music Matters is the first qualitative study to investigate how music is managed from conception to execution in advertising and marketing. In his foreword, Sir John Hegarty Global Creative Director of BBH. observes  “music continues to be the unsung hero” of the advertising industry. But of more concern is that the report...

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Molsen Canadian makes punter sing for their beer!

Posted by on Jul 6, 2014 in Ad Music, Advertising, brands and bands, brands and music | 0 comments

Every now and again we like to showcase some excellent examples of how sound branding can play a huge role in marketing and advertising. Canadian beer manufacturer Molson Canadian caught our eye this week, encouraging patriotism to celebrate the country’s 147th birthday. Advertising agency Rethink created a range of beer fridges recently that were left in...

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Do you know what your brand sounds like?

Posted by on Jun 22, 2014 in Ad Music, Brand Sound, Sonic Branding, Sync Licensing | 0 comments

To understand the benefits of sound (or ‘sonic’) branding, just consider the noise that an Apple computer makes when you turn it on, the five notes that accompany any Intel advert or the use of ‘I Just Wanna Make Love To You’ by Etta James in a Diet Coke advert. We recently launched our Music Matters report, which looks at music as the ‘unsung hero’ of the...

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