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The clicks don’t lie: Shakira makes record breaking Internet advert

Posted by on Aug 13, 2014 in Ad Music, Advertising, Music business, Music in advertising | 0 comments

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly. The video for song La La La (Brazil 2014) is part of an increasing number of brand and music partnerships being referred to as ‘trackvertising’. Activia does not...

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Will.I.Am serenades Lexus in new video

Posted by on Aug 11, 2014 in Ad Music, Advertising, Brand Fit, brands and bands, brands and music, Music in advertising, Music Licensing, Sonic Branding, Sound of the Brand, Sync Licensing | 0 comments

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has been involved in the design process of the new Lexus NX, due for release later this year. This partnership has included the release of a single and video for a track called...

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Why music procurement is best left to the pros!

Posted by on Aug 10, 2014 in Ad Music, Advertising, Music in advertising, Music Industry, Music Licensing, Music Procurement, Sync Licensing | 0 comments

Over the last 25 years soundlounge has met an unfathomable number of brands that have left their music procurement needs in the hands of their advertising agencies and in return ended up wasting a lot of time and money. We recently commissioned a study into the processes behind the use of music in advertising (called Music Matters:...

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Measuring ROI in Advertising goes beyond licensing fees.

Posted by on Jul 21, 2014 in Ad Music, Advertising, Music in advertising, Music Industry | 0 comments

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave...

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BMG hits number one publisher spot in Germany

Posted by on Jul 20, 2014 in Ad Music, Advertising, Music business, Music in advertising, Music Industry | 0 comments

  With the Music Industry relying more and more on  music synchronization deals with Ad agencies and Brands,, BMG, which rose from the ashes of its former business in 2008, has been making a notable move into increasing licensing revenue in Europe. This week the company announced that it is now the most commercially successful company, in terms of...

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Sound branding is a science and an art

Posted by on Jul 16, 2014 in Ad Music, Brand Sound, Music business, Music Licensing, Music Research, Sync Licensing | 1 comment

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising  the power of music in their commercials which is impacting on the response and connection to their consumers.  We know that there is a...

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